AI is a branch of computer science that uses processes that mimic human intelligence or learning. It may include activities like learning, problem solving, voice recognition and others. In business, AI is used for targeted advertising, schedule automation, predictive analytics and others. Here are a few AI tools that entrepreneurs can use even if they’re on a tight budget.
Crayon is a research tool that helps businesses compile information about competitors in order to beat them at their own game.
It compiles statistics such as competitors’ prices, customer reviews, product launches and others to provide users with real-time reports about how the other business is performing.
Crayon crawls competitors’ websites, their social media sites and online news publications to gather market intelligence and provide insights about their activities.
As a result, you can come up with marketing strategies to beat your competitors and attract the customers you need for your business.
Social media marketing is one of the more effective ways to reach people who would not normally find out about your business via regular marketing channels.
Posting on the right social media channel is the best way to reach your target audience and you need the right tools to ensure that you optimize your targeting efforts.
Trapica is a tool that uses AI to discover which of your targeting strategies is working and make adjustments based on the results.
It looks at audience interests, behavior and intentions and uses real-time learning to correlate data and optimize targeting efforts across multiple social media platforms.
Optinmonster is an AI tool that works as a plugin on wordpress powered sites. It allows you to create email signup forms on your site so that you can build email lists and develop strategies to send targeted messages to people who visit your site.
Therefore, it helps you grow email lists quickly, decreases cart abandonment and facilitates online retargeting. It comes with a number of great features that help with lead generation.
These include exit intent technology, inactivity sensors, scroll based triggers and many others.
Your staff is the most important resource you have. In addition to helping you run your business, your team can come up with ideas that help with growth.
Staff members are also the greatest advocates for your brand so you need to manage them efficiently in order to ensure maximum productivity. One of the best ways to do this is by using AI tools like Zenefits.
This is a cloud based HR tool that allows you to automate processes like payroll, tax management, reporting and others. It performs functions like tax filing, on and off boarding of employees’ payroll, pay previews for employees and others.
All these functions are automated so you don’t have to worry about entering data yourself or hiring a staff member to do so.
Content creation is an important component of online marketing. You constantly need to create content that is fresh, engaging and relevant to your target audience.
Tools like Grammarly use both AI and machine learning to edit documents in real time and ensure that your content is both engaging and grammatically correct.
Final Thoughts On Affordable AI Tools
AI tools help you automate business processes so you can free up time. You can then concentrate on value adding activities such as meeting with potential customers.
Fortunately, there are many AI tools that can help entrepreneurs streamline processes at an affordable cost. All you have to do is find what works best for your business.