Small businesses with limited in-house marketing resources and budgets can’t compete with big brands on the same level. Regardless of your industry, you can find inexpensive marketing strategies that can help you expand your reach, connect with your target market and grow. Here are low cost budget ideas for marketing your small business.
Start A YouTube Channel
It’s much easier and faster to engage with your target audience with videos than plain text or images. Therefore, you can start a YouTube channel for free and consistently post informative video content.
For example, you can create a series of valuable instructional videos with a free tool such as Loom and promote your merchandise through your channel. While this strategy may take some time to start delivering results, it’s an effective and affordable approach to become an expert in your industry, build brand awareness and boost your revenue.
Blogging is an effective strategy for attracting and nurturing leads. With a small budget for hosting and perhaps SEO optimization, you can quickly start your own blog and build an online presence as a thought leader in your niche.
However, you must provide valuable information to your visitors before you begin pitching them about the products or services that you offer.
Make sure the content you publish is engaging and of great value to your audience. You can achieve this by consistently posting content on topics that are relevant to your audience in order to build trust and gain credibility.
You need to share your content with your audience through social media networks, emails and other online platforms such as forums where most of your potential customers hang out.
Repurpose And Recycle Your Content
If you don’t have the time or expertise to keep producing fresh content on a regular basis, you can repurpose and recycle your existing content without plagiarizing it.
This is a creative way to get more mileage from the content you have without being penalized by search engines. There are several ways you can repurpose your content and create new assets that have more value for your audience.
In fact, you can use helpful content repurposing tools such as Airtable and Canva. One simple strategy of repurposing your content is creating an eBook from several blog posts of similar topics.
Create DIY Infographics
Infographics are powerful marketing tools. You can drive massive customer traffic by creating eye-catching infographics for your social media audience and website visitors.
If you don’t have the budget to hire a professional designer, you can use the free version infographic makers. These include Canva or Piktochart and allow you to create enticing infographics. Most internet users love infographics and your brand can quickly go viral with this content strategy.
Final Thoughts On Budget Ideas For Marketing
A sufficient marketing budget is one of the biggest obstacles hindering small businesses from being competitive and scaling. But, that doesn’t mean you can’t broadcast your brand and generate sales.
Depending on your business model and specific requirements, there are several low cost budget ideas you can adopt to bootstrap your small business’s marketing needs.