business trademark

5 Important Things To Do To Protect Your Business Trademark

Protecting your business trademark is of vital importance to the future of your business. Without the required protection, your business is at risk of losing its trademark. Thus, it’s prudent to take the necessary steps to ensure its protection.

Trademarks cost businesses huge amounts of resources in time, effort and financial investment. Your business trademark is what gives you an extra edge above your competitors.

Therefore, you have to do whatever it takes to protect it. Here are 5 significant things you should do to protect your trademark.

Ensure You Do Your Research

Before you register your trademark, make sure that you’ve done your research sufficiently to avoid any confusion in the future. It will be a big problem if two similar trademarks get registered and they are used for related products or services.

You can either do the thorough search yourself or hire a reputable company to conduct the search for you to ensure that there will be no confusion from the outset regarding your business trademark.

File For A Trademark Application

Once you’ve ascertained that there is no conflict between your business trademark and other trademarks, you should file for a trademark application. You should be ready with a picture of your logo and a brochure that demonstrates how you intend to use the mark in your business.

It’s important to note that at this point you need to specify the products and services that will use the mark. By filing for a trademark application, you’re simply taking a great step to make the business trademark legally yours.

Keep On Monitoring Your Business Trademark

Protecting your brand does not end when your trademark application succeeds. This is where many businesses go wrong. You need to continually monitor your trademark to ensure that there is no other business that uses it.

In the course of time, there may be a business that might be using a similar brand. Hence, you need to be extra vigilant to avoid this from happening. If you realize that there is someone violating your registered trademark, you have the right to file a lawsuit against them.

Make Sure That Your Trademark Is Up To Date

Typically, trademark registrations last for 10 years and they’re renewable. During the time period of your registration, you should make sure that you continually file maintenance documents to keep your registration up to date.

It’s highly advisable that you maintain paperwork that is required by trademark authorities for your business trademark to remain relevant and protected for a long time. With this, you’ll be in a position to avoid any cases of trademark cancellations.

Hire A Lawyer

A lawyer will come in handy in giving you legal counsel concerning your business trademark. From the outset, registering your trademark and maintaining it requires legal guidance to sufficiently safeguard the future of your enterprise.

In case of any legal issues arising, you’ll need a qualified lawyer to help you navigate through the intricate legal processes. Thus, make sure you have a good lawyer to effectively protect your highly valuable business trademark.


The future of your business depends on how you protect it. Your business trademark differentiates you from your competitors in a significant way. It’s from this premise that you should ensure that you protect it at all times.

Therefore, make sure that you’re deliberate in the manner in which you monitor, maintain and safeguard your brand in order to secure a bright future and optimal growth for your business.