Developing a successful mobile app strategy requires a considerable investment in time, research and methodology. An effective strategy should align with your brand’s objectives, engage users and give your company a competitive edge.
Also, it needs to fall within your budget. So, how do you build a mobile app strategy that deals with the above concerns? Here are some steps to guide you.
Research Your Target Market
Before you build an app it’s always advisable to know your target market. Trying to build and market the app to everyone will not work. In fact, it will spread your resources thin and may not deliver the expected results.
Therefore, you need to identify a particular section of consumers that might be interested in what you are trying to create. Ensure you define key demographics such as age, gender, lifestyle, habits and personal preferences.
Once you have this data, it will be easy to know the people you need to target.
Perform Competitor Analysis
Currently, app stores are highly crowded. Therefore, if your app will not stand out from the noise, then you don’t stand any chance against your business rivals. Ensure you conduct thorough research and create a list of all the apps operating in your niche.
Once you have that list, you need to analyze each app and try to establish its strengths and weaknesses. With these details, it will be easy to identify the gap in the market and then come up with an app that satisfies the user base.
Optimize Your App To Get A Competitive Edge
You need to ensure that your app is clearly visible in the app store. As noted above, app stores are filled with millions of apps and there is a high chance that you’re competing with thousands of others.
Also, most people tend to download apps that are high up in the list. Therefore, if yours doesn’t appear anywhere close to the top, then the downloads will be at a minimum.
So, how do you ensure that your app ranks high? First, make sure that your title is focused and readable. Second, make sure that the app’s icon reflects its use. In addition, it’s highly advisable to take some screenshots showing the app when it’s operational.
Promote Your App Through Content Marketing For A More Competitive Edge
As much as users will find your app whenever they search for a related keyword in various app stores, you need to boost its visibility. And you can easily achieve this through content marketing.
If you already have a blog, then you can create a post about the uses and benefits of the app that you’ve created and then insert the relevant keywords in the article.
You can also create a video on YouTube showing people how to use the app. Also, you can go a step further and create a funny or humorous video. At the end, you can then mention the app.
Ensure your video is short, fun and interactive. Besides that, you need to identify the best times for posting your content.