There are various ways to engage your audiences on social media and the main one is by using influencers. However, micro influencers can be a better bet for your business. These are people with a following of between 1000 and 100,000. Studies have shown that micro influencers have higher engagement rates than celebrities. Look at these benefits of micro influencer marketing for your business.
It’s effective enough to promote a brand on social media but even more effective when you are putting it in front of your target audience. This is what a micro influencer does. By using them, you place your product or services in front of your target audience.
Most, if not all micro influencers, have a niche they’ve mastered and are good at. Therefore, while choosing the one to use, pick one in your niche. They definitely have followers interested in what they offer.
Thus when they promote your products, they’ll be placing it in front of your target audience.
When seeking growth, you often look at what will give you the maximum benefit but also at a reasonable cost. Hiring micro influencers is not costly. Thus, it will help you achieve your marketing objectives without harming your budget.
Furthermore, you may also experiment with what will work best for your brand without worrying about how much it will require. All this is possible because they’re paid based on conversion. Therefore, you don’t pay for what has not had an impact on your business.
Higher Engagement Rates
Engagement is everything when it comes to marketing and building lasting relationships with customers. As mentioned above, micro influencers tend to have a high rate of engagement compared to celebrity influencers.
Micro influencers have a smaller group of targeted passionate followers and therefore they will always ask questions, give feedback or make meaningful engagements.
Micro Influencers Are More Authentic
The people who follow micro influencers do so because the influencers demonstrate expertise in their posts. Therefore, hiring a micro influencer will not only help you reach your target customers with the knowledge of your brand, but it will also be effective as it’s being presented by someone who already has their trust.
People are likely to engage more authentically because of the perceived endorsement, as opposed to having a celebrity influencer that they cannot relate to.
Final Thoughts On Micro Influencer Marketing
The best way to capture the attention of your target audience, especially those that have not interacted with your product before, is by word of mouth marketing. It endorses a product and when a person you trust introduces a brand to you, you’re likely to trust the business too.
This is exactly what micro influencer marketing does. Having the option to put your product in front of your target audience is the best thing, as it produces results.