Are you hoping to sell products online but don’t want the hassle of having to set up or run your own website? Well, it’s possible to sell on Instagram without a website. Many successful entrepreneurs sell products online but don’t run any e-commerce stores.
They complete the whole purchase process through social media. Therefore, there are several ways you can achieve this on Instagram. One is using Instagram exclusively and another is using it in conjunction with other social media channels and payment methods.
Here’s how to sell on Instagram without a website.
Notify Your Followers That Your Instagram Is Shoppable
Instagram has incredible selling tools that enable you to showcase your products and sell directly on Instagram. Recently they introduced check out on Shoppable posts.
Therefore, people purchasing your product on the posts do not need to redirect to another site to complete the process. However, regardless of the method you choose to use to make your posts shoppable, your followers must know that your page is shoppable before they can proceed to shop.
Therefore, notify them. The successful Artifacia not only notified their followers when they made their posts shoppable, but they also showed them how to shop
Allow Users To Pay You Via WhatsApp
Traditional shoppable posts on Instagram need you to link back to your e-commerce store or platforms like Shopify. However, there’s a way around that and that is using WhatsApp to collect your payments,.
To do this, you only need to add your WhatsApp number to your Instagram bio and you’re good to go. Instead of an e-commerce website, users can view all your products on Instagram and then text you their payment and shipping details via WhatsApp.
Use Hashtags To Increase Your Reach
You don’t need to have a website to describe your products properly. You can use hashtags on Instagram instead. On Instagram, users use hashtags to search through content and discover new posts related to the topic of their interest.
Therefore, when you use hashtags on your product images, it helps users discover your posts as well as understand your products even if they don’t follow your page.
Search for the commonly used hashtags related to your products and use the same or a close one. Try and use enough hashtags to be descriptive but don’t overuse them.
Beef Up Your Product Descriptions
It’s important to get the message home of exactly what you’re selling but also remember that you’re doing it on social media. No one came for long yawn-worthy descriptions, so spice them up and keep them interesting.
You can incorporate emojis in your product posts to make them unique and interesting. You could actually sell your products just in the comments section through engagement with your followers.
Final Thoughts On How To Sell On Instagram Without A Website
According to PewResearch, 32% of all internet users are using Instagram. This means that it’s easier to sell on Instagram than any other e-commerce platform, let alone your own website.
It’s where your potential customer hang out. Even those that do not have the intention to buy. Therefore, you can sell there even without a website. Just create a proper platform and communicate it to your followers.