Instagram has over 800 million monthly users. In fact, Facebook CEO, Mark Zuckerberg, noticed the platform’s potential and decided to buy it just 18 months after its launch. So, as a small business owner, it’s only prudent to be part of this rapidly growing social media network by using Instagram for small business advertising.
Here five benefits of using Instagram for small business advertising.
1. Instagram Users Purchase Online Products Through The App
Sales guide the bottom line of every business. A majority of active Instagram users have used the Instagram app to purchase items online.
Therefore, if millions of Instagram users have used the app to interact with brands, then this is a lot of potential customers waiting to interact with your small business. Furthermore, according to Instagram, 75% of their users take action on sponsored Instagram ads.
This means that even if these customers don’t purchase your items on the first click, you can still retarget them with Instagram ads as long as they click on the Shop Now or Contact Us buttons.
2. Instagram Has An Engaged User Base
Unlike some social media advertising platforms such as SnapChat and Twitter, Instagram and Facebook are known to have the most active and engaged user base. So, if you’re using Facebook or Instagram, you have higher chances of taking your small business to greater heights.
In fact, according to a Forrester Research report, Instagram has the potential of generating 120 times more engagement per follower than its competitor Twitter.
With such engagement rates, Instagram presents itself as the perfect platform to connect with your customers, listen to their concerns and build strong relationships.
You can share a photo of your new product or give your followers a sneak peek of a new invention and see their feedback before launching.
3. Availability Of Advanced Advertising Targeting Options
Facebook is the leader in paid social media advertising. Instagram Ads has also been fine-tuned to match Facebook Ads Manager’s targeting features.
This means that you can hone in on your target audience. This is in order to reach out to your ideal customer through accurate targeting. Furthermore, Instagram allows you to do retargeting to your website visitors. Especially the ones who have viewed your products but haven’t made a purchase yet.
Additionally, you can create your own custom retargeting audience based on the videos views, customer email lists and post engagements you’ve received through Instagram.
4. Ability To Track Sales And Leads
Most companies are not able to see clear ROI from their social media marketing strategies. This is due to the lack of accurate tracking of leads and sales. Instagram Ads makes the process of tracking your ad campaigns’ performance easy and seamless.
Moreover, using a small business advertising method that doesn’t give you the ability to track your performance is a waste of valuable resources. This is because you won’t know the effectiveness of your efforts.
Apart from the link clicks, leads and conversions, Instagram Ads will also show you the cost per result. You can get this on all ad campaigns you run on the platform.
5. Small Business Advertising On Instagram Is Visual
Most social media platforms are mainly focused on text and links. On the other hand, Instagram is designed to enable users to post compelling photos and videos.
This is a huge opportunity for digital marketers and small business owners. This is because visual content is capable of triggering higher engagement rates than long blocks of plain text. Instead of struggling to send visitors to your business website you can clearly communicate this message through visual content.
While photos are great for highlighting your products, videos are perfect for showing your services in action. In fact, you can also use infographics and gifographics to expand your reach.
While Instagram is relatively new in the social media marketing realm, it offers unmatchable features. These can be beneficial to your digital marketing strategy.
The hashtag feature on Instagram enables users to quickly discover content. Therefore, you can also reach new audiences by using hashtags to make your small business more discoverable.