Webmasters and internet marketers understand the value of measuring SEO. Currently, Trust Flow is the most trending scoring model for measuring Search Engine Optimization (SEO). Website owners use Trust Flow, created by Majestic SEO, as an effective metric for determining the quality of their sites based on the links they have with the sites in their niches.
Major search engines such as Google, Bing and Yahoo consider the quality of links and content when ranking websites on their SERPs. So, why is Trust Flow important for your business? Read on to learn more.
Understand The Value Of Using Relevant Keywords
Although PageRank might be dead, keywords live on. It’s crucial to practice good keyword usage when creating quality content for your site or marketing efforts. The shift from the old-school PageRank model helps you connect with your audience and champion the end of keyword stuffing.
In other words, Trust Flow cultivates a culture of focusing on quality rather than quantity. With Trust Flow, you can build an effective content marketing strategy based on utilizing a few relevant keywords.
This is easier and more profitable than manipulating search engines with several random keywords in your niche.
Creating relevant and topical content on a regular basis is a critical factor in being favored by Google. Instead of focusing on quantity, you should create topical content that is geared towards addressing the specific needs of your target audience.
In the long run, this will boost your authority score. The higher the quality of backlinks, the higher the ranking of your site. Search engines use backlinks to verify expert sources and place them closer to the top of SERPs.
For example, National Geographic offers expert content and thus ranks higher on SERPs because of its trustworthy information. This is compared to the old PageRank of Wikipedia’s backlinks and sizable traffic.
So, as a marketer you should leverage the power of this new system by creating highly informative content and acquiring authoritative backlinks naturally. Remember, this is an organic process that takes time and strategy.
Trust Flow Needs To Be Measured
Just like PageRank, you need to measure your Trust Flow score. This means the page strength of all URLs linked to your website content should be tracked and analyzed.
You can take advantage of free tracking options such as Google Chrome and Firefox add-ons from Majestic. You must focus on linking to quality websites in order to stay ahead of the competition.
Always create a content marketing strategy that includes linking to established authority sites in your niche and high topical Trust Flow scores. Remember, you need to include the old rules of Meta tags and descriptions in your content marketing strategy to boost your Trust Flow score. This helps build your site’s topical relevance, quality and authority.
In general Trust Flow helps you know if your site is linking to high-quality and authoritative websites. With this valuable insight, you can start tweaking your digital marketing strategies and optimizing the right web page ranking factors.
Trust Flow will help you build a powerful keyword-centric SEO strategy. Google will reward your backlinking efforts with high page rankings if you invest in the right tool.