In the new era of mobile functionality, it’s important for small businesses to optimize their local SEO strategies for voice search. With the development of Google Assistant on Android and Siri proprietary voice assistants from tech giants such as Google and Apple respectively, more people have started using voice search.
According to a survey by ComScore, by 2020, 50% of all Google searches will be done through voice and image. Here are reasons why your small business must have voice search friendly content.
Increases Search Engine Rankings
Your small business is more likely to have higher search engine rankings when internet users can easily find it over the internet. Long form content with around 2000 to 3000 word count stands a high chance of ranking highly on search if it’s voice search friendly.
However, that doesn’t mean you start stuffing your website content with meaningless content because search engines including Google value quality over quantity. In fact, Google will consider your content as the best pick if it’s of high quality in terms of providing relevant and valuable information.
Furthermore, highly engaging content tends to rank highly for voice searches.
Increases Website Traffic
Website traffic is the lifeblood of every website. Most millennials prefer using voice searching over typing words when searching for products or information on search engines.
In addition, due to the rapid proliferation of mobile devices, most of today’s internet searches are conducted via mobile rather than desktop.
Hence, since many internet users are using these mobile devices, it’s wise to optimize your content for voice search. This will allow you to take advantage of this potential website traffic.
Boosts Brand Awareness
When you register your local presence for the Bing Business Portal and Google Places, you increase your chances of ranking highly on search results because voice assistants will consider your business as the closest provider.
Therefore, ensure that your content strategy includes relevant keywords to local searchers. These could include landmarks and places of interest or specific terms that locals use to describe your neighborhood.
Also, you should update your Google My Business account regularly. Primarily, because this is the first place where searchers will look for a local business online.
Voice Search Directs More Users To Your Store
Devices such as Google Home usually cite the source of information that they pull from your business website. Furthermore, voice search will send the Google Home app user a link to your website.
Therefore, if you want to put your web pages on top of SERPs, you need a strong trust factor. This includes being cited in a searcher’s query. You also need to optimize long tails by including vital keywords such as “price”, “near me” or “store hours” in your content.
Interestingly, voice search SEO optimization provides incredible opportunities. This is in terms of driving massive customer traffic to small businesses with physical addresses.
In fact, that’s one of the reasons why large online marketplaces such as Amazon have started investing in brick-and-mortar stores. They’ve done this to leverage the power of voice searches in local SEO.
Moreover, a majority of today’s online shoppers use voice searches while searching and shopping for products online. According to Google CEO, Sundar Pichai, one in every five Google searches done through the Android App in the US. in 2016, was a voice search.
This means that having voice search friendly content will definitely help your business grow.