A website is said to be down when it’s inaccessible by its users. Experiencing such an outage undermines the integrity of a business website and can lead to significant losses. When a website downtime occurs, it affects search engine rankings, tarnishes a brand’s image and results in customer dissatisfaction.
According to the Aberdeen Group’s 2014-2016 findings, expenses related to website downtime rose 60% within that period. This is one of the most crucial touch points in a customer journey that every business should take seriously.
Here are ways to prevent and prepare for a website downtime.
Review Your Provider’s Service Level Agreements (SLAs)
It’s important that you do some due diligence and understand how much availability is in your SLAs. This means that if your provider offers a 90% up time SLA, you shouldn’t expect to achieve your desired optimal availability from such software and hardware vendors.
Hence, do some research and settle for providers that offer a higher up time of up to 99.9%.
Consider Highly Scalable Solutions
It’s critical that you work with a provider who gives you enough room to scale your infrastructure. This is especially important for tech startups that have a high growth potential.
The ability to scale your data processing and distribution across multiple servers will help you work in a high-speed environment and become more productive online.
A credible provider will give you load-balancing capability so you can use an alternate node when the primary node is unavailable or busy performing other tasks.
In other words, architecture scalability and load-balancing are crucial considerations to make beforehand if you want to prevent website down times.
Develop A Disaster Recovery Plan
The scope of the disaster that happens during a website downtime is very broad. There are several things that can quickly go wrong within a few minutes of the downtime including losing loyal clients and even closing shop.
A website downtime is an unplanned event that can catch you off-guard and ruin your valuable investment permanently. Therefore, it’s advisable to know the extent of the existing potential redundancies. Plus, you need to know what you should do if the data center fails.
Set Up Monitoring
There are several free and premium website monitoring services on the market. Choose and set up the right up-time monitor so you can receive an alert when your site is down.
This is a corrective action to help you stay on top of things. Consider up-time monitors such as Uptime, ManageWP and Uptime Robot to ensure you’re notified of any system disruptions as soon as they occur.
Sometimes, no matter how prepared you are, experiencing a website downtime is a possibility. Therefore, it’s always advisable to have backups ready to go.
Final Thoughts On Preventing A Website Downtime
As a small business owner with an online presence, ensuring that your website is up and running smoothly at all times is one of your top priorities.
Your website is the face of your brand. Therefore, customers expect to see it whenever they click-through from search engines or visit it from social media channels.
Since, modern-day internet users tend to have short attention spans and expect websites to load faster, you need to optimize your site accordingly to reduce bounce rates.
Imagine what an inaccessible website will do to your business if a slow loading site can cause substantial losses. That’s why it’s extremely important that you prevent and prepare for website down times accordingly.