You have probably spent a lazy Saturday afternoon watching funny videos on YouTube. YouTube remains one of the biggest platforms when it comes to hosting videos and YouTube marketing is gaining in popularity among top online marketers.
You can upload almost any video, as long as it meets the conditions laid out by the site. Apart from being an entertainment hub, YouTube also provides an effective marketing platform for different types of brands.
As the growth of visual marketing continues, this is the best time to invest in YouTube and create your channel. However, there are certain things you need to consider first. They include:
Why do you need a YouTube channel? Why do you want to start making videos and posting them on YouTube? This is probably the most important consideration to make, before launching a YouTube marketing campaign.
Do you want to educate the public about a certain issue? Or are you a great video producer and you want to put your skills into action? Well, if you are just looking at YouTube marketing as something that will bring overnight riches, then you need to reconsider your options.
Success on YouTube calls for patience and dedication. Therefore, if you are not ready for that, then you will be disappointed.
Your YouTube Marketing Niche
Most people on YouTube make the mistake of blogging or creating videos about a certain niche, based on the assumption that the niche is popular. In short, they are not doing it because of passion or knowledge.
As a YouTube marketer, you need to remember that once you start creating videos about a certain concept, then you will have to fully immerse yourself in the topic you have chosen. If you don’t have a passion for the niche you have selected, then you are setting yourself up for failure.
Who is your target audience? What is their age group? Where are they from? What is their lifestyle? Take your time and gather as much information about your audience as possible.
With a good understanding of your audience, you will be able to meet their video content needs. Never make assumptions when it comes to YouTube marketing.
Build a profile of your target audience, and then test several different videos. You can then select the video with the highest engagement and then pursue that line.
Frequency Of Uploading Videos
Publishing videos on YouTube regularly is vital when it comes to establishing your channel. If you are the kind that posts once every three months, then your subscriber base will diminish.
However, you should not do it too often either. Posting several videos a day denies your audience an opportunity to fully engage. You can upload daily, weekly or once a fortnight.
Be realistic as you settle on a schedule. Consider the amount of time you will need to record, edit and publish a video on YouTube. Try to strike a nice balance.
Establishing a successful YouTube channel requires time and resources. You will have to spend significant resources in creating the videos, growing the channel, promoting the videos and interacting with your subscribers. Assess the amount of time and resources you will spend and then assess whether it is worth your time and money.